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Campground audits use information visible on the public Instagram profile and its recent public posts. The audit labels interpretation as interpretation and keeps observed counts separate.

Public evidence

Handle, display name, bio, category, follower/following counts, visible post captions, formats, dates, and public engagement counts when available.

Campground read

A niche, brand-world, audience, positioning, and content-test interpretation grounded in those visible cues.
Private analytics—such as reach source, retention, follower demographics, and recommendation distribution—remain in native Instagram Insights.
The strongest workflow is to use the Campground audit for the outside-in creative read, then use Instagram Insights to validate the audience and distribution patterns only the account owner can see.