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Campground plans use an approximate target. The exact paid-like delivery naturally varies from post to post, while the receipt preserves the exact amount that arrived. For a target of about 50, the dashboard may show an expected range such as 45–55. A finished delivery of 48, 52, or 55 can all be on plan.

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Why the dashboard uses a range

  • It communicates the plan honestly.
  • It makes individual results easier to read.
  • It avoids treating a normal above-target result as over-delivery or a normal below-target result as a failure.
  • It keeps the plan’s paid-delivery record separate from Instagram’s mixed-source public total.
“On target” describes Campground’s paid delivery relative to the selected plan. It is not a claim about organic reach, ranking, audience growth, or sales.